![]() While we would still love to see more major chains and institutions make genuinely vegetarian offerings accessible to more people, many plant-based eaters are embracing these efforts by KFC and other chains. That’s a growth market to be sure – last year, more than a third of Americans said they’re eating less meat, without going fully veg. Rather, they’re targeting consumers “that want to eat a little less animal-based protein, but that haven’t become vegan or vegetarian.” President Kevin Hochman told CNN it’s because plant-based eaters aren’t really the audience for this initiative. Why bother bringing out a veggie product that will be cooked alongside animal products? KFC U.S. On a company statement about the release it notes very clearly that, while the Beyond Meat itself is completely plant-based, at your local KFC it will be “not prepared in vegan/vegetarian manner.” Instead the pre-prepped nuggets will reportedly be dropped into the same fryers as the restaurant’s other offerings. will be offering Beyond nuggets – at least for a limited time.īut, you’ll have to excuse us if we’re a little underwhelmed by the announcement, because there’s a big catch. Starting January 10, KFC locations across the U.S. And now even the Colonel himself is on board. Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members!Įver since Beyond Meat launched its fried chicken product last summer, we’ve been seeing more and more restaurants adopt it as a plant-based menu option.
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